Bonfire deliver double the protein with Marshawn Lynch, as he rolls around inside a massive tire in this brand new spot for Subway.
Subway
Ready Player One!
Bonfire brought Marshawn Lynch to life in Subway’s latest video game themed campaign. Using Unreal Engine and emerging Mocap technology, Bonfire created an avatar likeness of the NFL superstar and captured these sandwich eating antics using Xsens Mocap to make sure it was kept organic and hilarious.
Credits
VFX: Bonfire
Brendan O’Neil – VFX Supervisor / CD / Unreal Artist
Inti Martinez – Flame
Pete Amante – Flame
Sam Caine – Flame
Christian DeAndra – Mocap Supervison
Adnan Hussain – Character TD
Jordan Service – Texture Artist
Javich Saenz – CG Modeler / Rigger
Agency: Dentsu McGarry Bowen
Production: World War Seven
Director: David Shafei
Edit: NO6
Color: Company 3