92Y VR Experience

92Y – A Vision of the Future.

Aron Baxter directed this elaborate and immersive VR experience where we re-imagined a new 92Y as part of a $140M fund raising campaign.  Fourteen spaces, including the roof, side terrace & dance studios were filmed. They then transformed to an updated and reimagined version in CGI, all while people continued to walk in both the before and after. Aron and the team consulted with the 92Y, designed interiors and then brought them to life. The project from start to finish took a whole year. It is available in VR and on all media devices.

92nd Street Y is a world-class cultural & community center where people from all over the world connect through culture, arts, entertainment & conversation. Here is a teaser.