Bonfire and agency DiMassimo Goldstein craft striking metaphors to deliver a solid emotional punch in this PSA for US non-profit Partnership to End Addiction powered by music from The Lumineers. We are honored that this spot has won a Bronze Clio Award, a Webby Award for Art Direction and has been shortlisted for a Cannes Lion. Most of all, we are pleased with the awareness the piece has created for the Partnership to End Addiction organization.

A Making of a PSA for the Partnership to End Addiction

Credits

Client: Partnership to End Addiction
CMO: Emily Moyer,

Production: Bonfire
Creative Director: Aron Baxter
Co-Creative Director: Brendan O’Neil
Managing Director: Jason Mayo
Senior Producer: Tierney Farrell

CG Partner: Juice
Art Director: Hanna Czyżewska
Supervisor: Jakub Wrzalik
Producer: Olga Rabiecka

Agency: DiMassimo Goldstein
ECD: Paul Fix
CD: Chris Martin
Head of Design/CD: Claudia Mark
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb

Music Supervision/Sound Design: JSM MUSIC
CCO/CEO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Sound Design: Nathan Kil

Audio Post: Gramercy Post –
Studio Manager: James Spano
Mixer: Siara Spreen

Music: The Lumineers “Salt And The Sea”